Trademarks

Trademarks

Protect Your Rights; Call Mooney Wieland Alcohol Industry Advisors Today!

The name of every alcoholic-beverage manufacturer, every product line, and every drink, is a potential trademark. The logos, slogans, and graphics on your labels or packaging are potential trademarks too. If your chosen trademarks don’t comply with the law, or they are too similar to someone else’s, you might not be able to use them, and that’s a huge financial and time loss. To make matters worse, the risk is growing day by day as the alcoholic beverage industry becomes more and more crowded.

If you want to avoid a trademark dispute, it’s best to start with careful planning and find out whether you can use and protect your trademarks as early as possible. That way you can make changes before you have accumulated customer goodwill and marketing costs.

When it comes to protecting your trademarks, Mooney Wieland Alcohol Industry Advisors can help you file for trademark protection and keep your trademarks protected from potential infringements. Call us at (208) 295-5809 to discuss your questions!

Why Pursue Infringement on Your Trademarks?

Trademarks can be extremely valuable if they are properly protected. If you intend to cash out and sell your company someday, the buyers will want to see that you properly protected your intellectual property, including defending and registering your trademarks. Trademarks that are not properly protected will likely lead to a number of knock-off products of a brand valuation that’s significantly cheaper and less reputable. While it may seem a little ridiculous to pursue someone for a small trademark infraction, it may be necessary to preserve the integrity of your business’s name.

Coming to the table with an array of vetted, registered trademarks will create far more worth than it costs. Properly registered trademarks are often among the most valuable assets your company owns.

However, indefensible or unregistered trademarks can be nearly worthless or can even be a liability if they infringe on another trademark. Furthermore, having a poorly developed IP portfolio can signal to potential buyers that there may be other problems in your company.

At Mooney Wieland, we register trademarks and can even help you defend them from potential infringements. We help you avoid the extremely common and costly mistake of selecting an infringing mark, and then, we advise you on how to structure your brand name, your product lines, and all your other marketing collateral into a cohesive, legally defensible, and marketable IP portfolio.

We’re advisors you can count on for quality assistance with a trademark matter! Before you launch that new product line, contact Mooney Wieland Alcohol Industry Advisors to find out about trademarking it.

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